Heya

We named the concept Heya, the Japanese word for “room”, to reflect the idea of flexible and adaptable space while drawing on broader principles of Japanese design simplicity. To define this emerging category, we also introduced the term “urban stay”, expressing a model of hospitality centred on comfort, integration and longer-term living.

The identity was designed to function both as a luxury hospitality brand and as a digital interface. The isometric cube logo, derived from the letters of Heya and inspired by traditional Japanese Shōji screens, reflects the modular and responsive nature of the concept itself.

A bespoke typeface and soft gradient palette reinforce the brand’s layered, personalised quality while helping distinguish different user profiles and experiences within the space.

The wider system bridges technology, utility and luxury, creating a brand world that feels both future-facing and human.