Founded in 2014 by Daniel Shaw and Will Shorrocks, Delight has worked with independent icons, established operators and international brands across hospitality, travel, lifestyle and premium consumer sectors.
We take a thoughtful, strategically led approach to branding, shaped by deep understanding of hospitality, travel, design and gastronomy. Working closely with clients, we define clear positioning and craft distinctive identities, expressed with precision and attention to detail.
Our work spans hotels, vineyards, restaurants, wellness destinations and premium lifestyle brands, from independent icons to international operators, including Mandarin Oriental, Hazlitt’s Hotels, Palazzo Fiuggi, Famille JM Cazes and Victoria Arduino.
Our approach balances traditional craft with contemporary design thinking, creating brands that feel refined, authentic and true to their place. Whether launching something new or evolving something established, we focus on clarity, consistency and meaning across every touchpoint.
At the end of the day people won’t remember what you said or did, they will remember how you made them feel.
Maya Angelou
Crafted by Delight
We take a 360° approach to branding, bringing together Creative, Strategy and Insight to shape brands with clarity, meaning and lasting impact. Each discipline informs the next, moving from insight into strategy, and strategy into creative expression.
We begin by understanding the cultural context, audience and market dynamics shaping perception and decision making. This informs strategic direction, positioning and messaging, before being realised through identity, digital and creative execution.
Our services are flexible, spanning complete brand development as well as individual projects. Whether launching something new, repositioning an existing brand or developing content and assets, we tailor our approach to the brief.
Creative
Creative direction, refined design and emotionally intelligent communications that bring distinctive brands to life.
Strategy
Positioning, personality and purposeful messaging that create authentic connection and long term value.
Insight
Cultural intelligence and market awareness that help brands stay relevant, distinctive and ahead of change.
Our Responsibility to the Future
We believe good business should create lasting value, commercially, socially and environmentally. We aim to bring responsibility into the way we think, create and advise, helping clients make considered decisions with long term impact in mind.
As part of this commitment, we make an annual donation to charities aligned with our values. Recent beneficiaries include Crisis, Médecins Sans Frontières, and Shelter.
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