Delight Lifestyle Branding - Insight

The Calm Edit

Emotional wellbeing is becoming the new brief for interiors. As our homes take on more emotional weight, design is shifting with them. From tone-on-tone materials to circadian lighting and sensory surfaces, this piece explores how brands in the living sector are responding—with calm, care and considered intention.

Flavour in Motion

Taste is no longer static. From wine to coffee, flavour is being treated as something that unfolds – layered, paced, designed to evolve. In this piece, we explore how complexity is becoming a new kind of luxury, and what it means for brands looking to connect through the senses.

The Future of Hospitality is Rooted in Longevity

The new luxury isn’t escape – it’s longevity. Inspired by the world’s Blue Zones, a wave of retreats is rethinking wellness through science, simplicity, and purpose.

7 Ways to Elevate your Lifestyle Brand

Great lifestyle brands don't just sell—they create unforgettable experiences that connect with their audience. From identifying your competitive edge to staying ahead of trends and fostering a creative community, these strategies will help you refine your brand’s presence and drive lasting emotional connections with your customers.

7 Ways to Elevate your F&B Brand

Great hospitality goes beyond service—it’s about creating memorable connections and a brand that truly stands out. From defining your unique identity to crafting a compelling story and staying ahead of the competition, these seven strategies will help you refine your brand and build lasting guest loyalty.

7 Ways to Elevate your Hotel Brand

From defining your unique identity to building guest loyalty and staying ahead of the competition, these seven strategies will help you create a stronger, more memorable hotel brand.

Retro Mashup: The Art of Blending Decades in 2024

In the ever-evolving landscape of home design, this year is poised to embrace a departure from perfectly curated showroom looks and minimalist aesthetics.

Can You Feel It? Exploring the Sensory in 2024

In the dynamic realm of interior design, the tactile experience takes centre stage as we venture into 2024. The coming year promises a celebration of materials that engage our senses, transforming living spaces into sensory havens.

Ahead of The Curve: Embracing Curvaceous Interior Design in 2024

As we set our sights on 2024, the design landscape is undergoing a transformation—one that embraces the allure of curves and soft shapes.

Elevating F&B: Low Intervention, High Impact

In the ever-evolving landscape of consumer preferences and conscientious choices, the food and beverage industry is experiencing a transformative shift towards healthier lifestyles and sustainability.

The New Arts & Crafts: Embracing Handmade, Imperfectly Perfect Design in 2024

As we step into 2024, the spotlight is on bespoke pieces and artisanal work, where the artist’s hand and the human touch take centre stage, shaping spaces that tell a story of craftsmanship and individuality.

Flex-It: Rethinking Work and Travel in a Post-Pandemic World

In the wake of the pandemic, both life and work are undergoing a significant transformation, with individuals reevaluating their priorities and seeking to strike a healthier work-life balance.

Cultivating Wellness: The New Frontier for Business Travellers in Hospitality

The burgeoning wellness trend has already made significant inroads in the leisure and hospitality sector, but are hoteliers now beginning to recognise its potential for business travellers as well?

Urban Retreats: Finding Solace in the Heart of the City

In the bustling heart of the city, where the relentless pace of urban life can often leave one yearning for tranquillity, a new wave of hospitality destinations is emerging, offering solace and sanctuary to weary souls.

The Era of Exclusivity: Luxury Brands Take Center Stage

In today’s world luxury brands are taking exclusivity to unprecedented heights, and it’s not solely about the price tag anymore.

Technology vs Humanity: A Blueprint for Brands

In an era where the digital landscape is rapidly evolving, the emergence of Web3 looms on the horizon, poised to reshape the way we interact with the virtual realm.

Lessons from Bordeaux: Elevating English Wine Brands

As English wine begins to gain the international recognition it deserves, are there any lessons to be learned from the Bordeaux vineyards that have mastered the art of creating memorable experiences at the heart of their brands?

Can AI understand the Zeitgeist?

Will AI make our skills and services redundant, or will it be a valuable tool that will advance and enable them?

Beyond the Label

You create a story behind a liquid and squeeze it onto a label that stands out on the shelf. But is that the end of the story? Can you easily repeat it to buyers and sommeliers, and can they to their customers? Is it unique? Is it memorable? Is it alluring?

The story of branding House of Bashka

Rosalyn from House of Bashka explains the branding process she went through with Delight.

Post pandemic travel landscape: a golden opportunity for the wellness industry

The Pandemic brought the topic of immunity into sharp focus, exposing the fragility of our prescriptive culture and how out of tune we had become with our bodies as a society.

How has the pandemic changed the relationship between city and country?

The relationship between city and country has been one imbued with tribalism, enigma and intrigue for as long as cities came to exist in the UK. But with improved communication and transport, the lines and ideas that once divided these two worlds have gradually blurred, spurred on by a series of hotels and restaurants keen to bridge the gap.

The future of print + packaging: Sustainability unpacked

We know that engaging with environmental, economic and social sustainability is the future of our brands. But can luxury and sustainability be synonymous?

Digital Sustainability

We see an opportunity for digital to facilitate a tripod of social, environmental and economic sustainable growth.

Delight your Community: Thrive Through Humanity

How a brand chooses to operate in this period can determine that brand’s survival. Brand loyalty will be fostered.

The Death of the Dinner Party. The Rise of Supper with Friends

We predict that 2020 will be the year of supper with friends. That is, gathering your most joy-inducing, culture-imbibing nearest-and-dearest around a table to eat, drink and be very merry.

The Sound of Connection When We Travel

When we think of connection, the retro dial-up tone of the 90s plays its shrill tune in our minds. We’ve come a long way in digital since then, and are now living in a kind of hyper-connected boombox. For luxury hospitality there is a new currency: connection.

Saucy, Colourful, Excellent: Brands with British Character

In Walpole’s words, Tomorrow’s History belongs to “those who manage to take their heritage and make it relevant to the modern world”. These are the brands who have strong roots in antiquity, yet are thoroughly modern in practice.

Sustainability: What are we waiting for? [ft. Annee de Mamiel]

Where is our Notre-Dame-esque urgency and solidarity when it comes to protecting the earth? Where is the story that sparks an urgency around change? And where does sustainability sit for luxury brands?

Bleach On A Picasso

Suggest to Michel Roux Jr that Le Gavroche needs a rebrand and I expect he’d look at you as if you’d suggested pouring bleach onto a Picasso. I imagine that most of Britain would look at you in a similar way.

Breaking Down Walls

When Gareth Ward and Amelia Eiríksson took the reins in 2016, they shifted their focus to their surroundings, bringing the outside inside. This meant shaking things up, breaking down walls and unsettling regulars. The space, food and ethos were transformed. Today, they hold one Michelin-star, five AA-rosettes, are number five in the Good Food Guide 2019.

Branding a City

By the time Glynn opened Purnell’s, he’d already pioneered a new kind of dining experience in Birmingham. He brought the city its first Michelin-star as Head Chef of Jessica’s, but was eager to capture the spirit of the city with his own venture.

Laying the Table at Peel’s

If ever there were a catalyst for mulling over your brand, then winning four AA-rosettes, a Michelin-star and Michelin’s Welcome and Service award, all in the space of two weeks, would be it. At least, it was for Peel’s restauranteurs James and Fjona Hill.

An Alchemilla Marathon

Alex Bond’s Alchemilla is a restaurant mid-boom. The story so far is one of an impregnable Chef Restauranteur who built a restaurant (somewhat literally) by hand, which he opened in Summer 2017.

We should try that restaurant which...

Why a strong restaurant brand will lead customers to your door, as told by Michel Roux Jr, Gareth Ward + Amelia Eiríksson, Glynn Purnell, James + Fjona Hill, Alex Bond.

Got milk? – A Vegan Story; Through the Medium of Milk.

Our views towards animal-products have migrated from sources of delight, to anxiety. We’re telling the story of the rise of veganism through the medium of milk.

Why is the Rum Gone? – A NoLo world

NoLo options no longer leave a sugary aftertaste, so who are the brands that are riding this year’s biggest beverage trend?

Does your brand get the right balance of authenticity and prestige?

The luxury wine segment is one of the oldest luxury product categories with some wineries amongst the oldest brands in the world. Luxury wineries are particularly good at communicating both authenticity and prestige.

Discovering Your Brand's Emotional Narrative

How much does your brand identity represent the values and message of your business? Does it truly reflect the experience and feeling your are looking to communicate?

Finding your brand’s visual voice

A strong brand relies on a level of consistency across the whole experience, with every element working in harmony. Using a typeface that sits awkwardly with the rest of the brand can be enough to undo a strong project. So how do we make the right choice?

Why do we travel?

Why travel, what is it we’re actually looking for? What drives the need to escape the confines of our daily lives and transport ourselves to another place?

The rise of bespoke luxury experience

Exclusivity, status and price are no longer enough to define a brand as luxury. People are hungry for experiences, yearning for fantasy, emotion and excitement.

Beyond the dining experience

Food glorious food, we love it. Each and every day, do we ever stop thinking about it, making it, eating it, enjoying it? It’s such an elemental part of the human condition, our culture, the way we relate to each other.

What is luxury?

Traditionally used to denote exclusivity, status and price, this definition has by no means become redundant but has become increasingly used in a far broader context. The notion of luxury is now something that more of us are able to participate in.

Think big, plan well, spend wisely

Modern brands face a constantly evolving array of channels, each with unique audiences and challenges, putting pressure on marketing teams to consistently deliver engaging, on-brand content to build loyalty. How can they succeed?

Where we choose to live

There are many financial and practical considerations in choosing where to live but often the real motivation is more likely about the lifestyle we aspire to. It’s a very emotional outlook that drives our choices.

From business to brand

Every business starts with an idea and a vision. But how do you give that idea personality, perspective, philosophy and values? Communicate that clearly to your partners, employees and customers, and ultimately ensure that idea grows and develops into a successful brand.

How to brand a start up business

When you are looking to start your own business it’s easy to put your brand at the back of your list of things you need to do. Money can be tight and most of your investment is probably being used to get your product to market.