We turn cultural shifts, consumer behaviour and emerging trends into sharper thinking, helping clients stay relevant, differentiated and ahead of change.

/
/
/
/
/
/
/
Wellness
24.3.2026
Woman in yoga reverse warrior pose

The changing face of wellness

As wellness moves away from metrics and perfection, a quieter, more human model is emerging, one built on resilience, connection and emotional intelligence. For brands, this signals a fundamental shift in how trust is earned.

Read the Story
Brand
17.2.2026

From instinct to clarity: what growth changes

Growth is often treated as confirmation that a brand is working. Yet as businesses scale, instinct alone becomes harder to rely on. What once felt obvious begins to require articulation; decisions take longer, teams interpret differently, and momentum can start to blur distinctiveness.

Read the Story
Brand
12.1.2026

Why emotionally intelligent branding matters

As branding becomes ever more optimised and measurable, many brands are losing emotional depth. This insight explores why emotionally intelligent branding begins with defining the heart of a brand, and why care, credibility, and emotional return are becoming more important than novelty alone.

Read the Story
Technology
24.11.2025

Are brands working for social platforms?

If brands are creating more content but seeing less value, who is truly benefitting? We explore whether businesses are serving their audiences, or the platforms themselves.

Read the Story
Brand
17.10.2025

Clarity by design

Clarity isn’t about doing less, it’s about knowing what deserves to stay. When design becomes an act of confidence rather than decoration, everything sharpens: the story, the experience, the emotion that endures.

Read the Story
Hospitality
24.6.2025

Stillness considered

Across a new generation of rural retreats, hospitality is embracing a quieter kind of luxury—where simplicity is intentional, design is felt rather than shown, and emotional wellbeing becomes part of the brief. From guesthouses in Mallorca to farm-to-table dining in Somerset, this piece explores how restraint, rhythm and rural clarity are reshaping what it means to offer true escape.

Read the Story
Food & Drink
24.6.2025

Coffee without coffee

What happens when coffee no longer begins with the bean? As climate pressure and rising costs reshape the category, a new wave of innovators are reimagining coffee from the ground up—without traditional farming. This short read explores how beanless formats, molecular blends and lab-grown brews are shifting not just production, but perception—and what that means for brand storytelling in the years ahead.

Read the Story
Lifestyle
1.5.2025

The calm edit

Emotional wellbeing is becoming the new brief for interiors. As our homes take on more emotional weight, design is shifting with them. From tone-on-tone materials to circadian lighting and sensory surfaces, this piece explores how brands in the living sector are responding—with calm, care and considered intention.

Read the Story
Food & Drink
3.4.2025

Flavour in motion

Taste is no longer static. From wine to coffee, flavour is being treated as something that unfolds – layered, paced, designed to evolve. In this piece, we explore how complexity is becoming a new kind of luxury, and what it means for brands looking to connect through the senses.

Read the Story
Wellness
31.3.2025

The future of hospitality is rooted in longevity

The new luxury isn’t escape – it’s longevity. Inspired by the world’s Blue Zones, a wave of retreats is rethinking wellness through science, simplicity, and purpose.

Read the Story
Lifestyle
25.3.2025

7 ways to elevate your lifestyle brand

Great lifestyle brands don't just sell—they create unforgettable experiences that connect with their audience. From identifying your competitive edge to staying ahead of trends and fostering a creative community, these strategies will help you refine your brand’s presence and drive lasting emotional connections with your customers.

Read the Story
Food & Drink
14.2.2025

7 ways to elevate your F&B brand

Great hospitality goes beyond service—it’s about creating memorable connections and a brand that truly stands out. From defining your unique identity to crafting a compelling story and staying ahead of the competition, these seven strategies will help you refine your brand and build lasting guest loyalty.

Read the Story
Hospitality
6.2.2025

7 ways to elevate your hotel brand

From defining your unique identity to building guest loyalty and staying ahead of the competition, these seven strategies will help you create a stronger, more memorable hotel brand.

Read the Story
Lifestyle
24.5.2024

Retro mashup: The art of blending decades in 2024

In the ever-evolving landscape of home design, this year is poised to embrace a departure from perfectly curated showroom looks and minimalist aesthetics.

Read the Story
Lifestyle
16.5.2024

Can you feel it? Exploring the sensory in 2024

In the dynamic realm of interior design, the tactile experience takes centre stage as we venture into 2024. The coming year promises a celebration of materials that engage our senses, transforming living spaces into sensory havens.

Read the Story
Lifestyle
5.4.2024

Ahead of the curve: Embracing curvaceous interior design in 2024

As we set our sights on 2024, the design landscape is undergoing a transformation—one that embraces the allure of curves and soft shapes.

Read the Story
Food & Drink
8.3.2024

Elevating F&B: Low intervention, high impact

In the ever-evolving landscape of consumer preferences and conscientious choices, the food and beverage industry is experiencing a transformative shift towards healthier lifestyles and sustainability.

Read the Story
Lifestyle
29.2.2024

The new Arts & Crafts: Embracing handmade, imperfectly perfect design in 2024

As we step into 2024, the spotlight is on bespoke pieces and artisanal work, where the artist’s hand and the human touch take centre stage, shaping spaces that tell a story of craftsmanship and individuality.

Read the Story
Hospitality
19.12.2023

Flex-it: Rethinking work and travel in a post-pandemic world

In the wake of the pandemic, both life and work are undergoing a significant transformation, with individuals reevaluating their priorities and seeking to strike a healthier work-life balance.

Read the Story
Wellness
18.12.2023

Cultivating wellness: The new frontier for business travellers in hospitality

The burgeoning wellness trend has already made significant inroads in the leisure and hospitality sector, but are hoteliers now beginning to recognise its potential for business travellers as well?

Read the Story
Wellness
11.12.2023

Urban retreats: Finding solace in the heart of the city

In the bustling heart of the city, where the relentless pace of urban life can often leave one yearning for tranquillity, a new wave of hospitality destinations is emerging, offering solace and sanctuary to weary souls.

Read the Story
Lifestyle
30.11.2023

The era of exclusivity: Luxury brands take centre stage

In today’s world luxury brands are taking exclusivity to unprecedented heights, and it’s not solely about the price tag anymore.

Read the Story
Technology
1.11.2023

Technology vs Humanity: A blueprint for brands

In an era where the digital landscape is rapidly evolving, the emergence of Web3 looms on the horizon, poised to reshape the way we interact with the virtual realm.

Read the Story
Food & Drink
11.9.2023

Lessons from Bordeaux: Elevating English wine brands

As English wine begins to gain the international recognition it deserves, are there any lessons to be learned from the Bordeaux vineyards that have mastered the art of creating memorable experiences at the heart of their brands?

Read the Story
Technology
8.6.2023

Can AI understand the Zeitgeist?

Will AI make our skills and services redundant, or will it be a valuable tool that will advance and enable them?

Read the Story
Food & Drink
23.4.2023

Beyond the label

You create a story behind a liquid and squeeze it onto a label that stands out on the shelf. But is that the end of the story? Can you easily repeat it to buyers and sommeliers, and can they to their customers? Is it unique? Is it memorable? Is it alluring?

Read the Story
Brand
1.9.2022

The story of branding House of Bashka

Rosalyn from House of Bashka explains the branding process she went through with Delight.

Read the Story
Wellness
14.6.2021

Post pandemic travel landscape: a golden opportunity for the wellness industry

The Pandemic brought the topic of immunity into sharp focus, exposing the fragility of our prescriptive culture and how out of tune we had become with our bodies as a society.

Read the Story
Lifestyle
9.2.2021

How has the pandemic changed the relationship between city and country?

The relationship between city and country has been one imbued with tribalism, enigma and intrigue for as long as cities came to exist in the UK. But with improved communication and transport, the lines and ideas that once divided these two worlds have gradually blurred, spurred on by a series of hotels and restaurants keen to bridge the gap.

Read the Story
Brand
3.9.2020

The future of print + packaging: Sustainability unpacked

We know that engaging with environmental, economic and social sustainability is the future of our brands. But can luxury and sustainability be synonymous?

Read the Story
Technology
18.6.2020

Digital sustainability

We see an opportunity for digital to facilitate a tripod of social, environmental and economic sustainable growth.

Read the Story
Brand
16.4.2020

Delight your community: Thrive through humanity

How a brand chooses to operate in this period can determine that brand’s survival. Brand loyalty will be fostered.

Read the Story
Food & Drink
8.1.2020

The death of the dinner party. The rise of supper with friends

We predict that 2020 will be the year of supper with friends. That is, gathering your most joy-inducing, culture-imbibing nearest-and-dearest around a table to eat, drink and be very merry.

Read the Story
Hospitality
29.10.2019

The sound of connection when we travel

When we think of connection, the retro dial-up tone of the 90s plays its shrill tune in our minds. We’ve come a long way in digital since then, and are now living in a kind of hyper-connected boombox. For luxury hospitality there is a new currency: connection.

Read the Story
Brand
20.9.2019

Saucy, colourful, excellent: Brands with British character

In Walpole’s words, Tomorrow’s History belongs to “those who manage to take their heritage and make it relevant to the modern world”. These are the brands who have strong roots in antiquity, yet are thoroughly modern in practice.

Read the Story
Wellness
1.7.2019

Sustainability: What are we waiting for? [ft. Annee de Mamiel]

Where is our Notre-Dame-esque urgency and solidarity when it comes to protecting the earth? Where is the story that sparks an urgency around change? And where does sustainability sit for luxury brands?

Read the Story
Food & Drink
6.6.2019

Bleach on a Picasso

Suggest to Michel Roux Jr that Le Gavroche needs a rebrand and I expect he’d look at you as if you’d suggested pouring bleach onto a Picasso. I imagine that most of Britain would look at you in a similar way.

Read the Story
Food & Drink
30.5.2019

Breaking down walls

When Gareth Ward and Amelia Eiríksson took the reins in 2016, they shifted their focus to their surroundings, bringing the outside inside. This meant shaking things up, breaking down walls and unsettling regulars. The space, food and ethos were transformed. Today, they hold one Michelin-star, five AA-rosettes, are number five in the Good Food Guide 2019.

Read the Story
Food & Drink
25.5.2019

Branding a city

By the time Glynn opened Purnell’s, he’d already pioneered a new kind of dining experience in Birmingham. He brought the city its first Michelin-star as Head Chef of Jessica’s, but was eager to capture the spirit of the city with his own venture.

Read the Story
Food & Drink
16.5.2019

Laying the table at Peel’s

If ever there were a catalyst for mulling over your brand, then winning four AA-rosettes, a Michelin-star and Michelin’s Welcome and Service award, all in the space of two weeks, would be it. At least, it was for Peel’s restauranteurs James and Fjona Hill.

Read the Story
Food & Drink
9.5.2019

An Alchemilla marathon

Alex Bond’s Alchemilla is a restaurant mid-boom. The story so far is one of an impregnable Chef Restauranteur who built a restaurant (somewhat literally) by hand, which he opened in Summer 2017.

Read the Story
Food & Drink
1.5.2019

We should try that restaurant which...

Why a strong restaurant brand will lead customers to your door, as told by Michel Roux Jr, Gareth Ward + Amelia Eiríksson, Glynn Purnell, James + Fjona Hill, Alex Bond.

Read the Story
Food & Drink
28.2.2019

Got milk? – a vegan story; through the medium of milk

Our views towards animal-products have migrated from sources of delight, to anxiety. We’re telling the story of the rise of veganism through the medium of milk.

Read the Story
Food & Drink
27.2.2019

Why is the rum gone? – a NoLo world

NoLo options no longer leave a sugary aftertaste, so who are the brands that are riding this year’s biggest beverage trend?

Read the Story
Brand
9.10.2018

Does your brand get the right balance of authenticity and prestige?

The luxury wine segment is one of the oldest luxury product categories with some wineries amongst the oldest brands in the world. Luxury wineries are particularly good at communicating both authenticity and prestige.

Read the Story
Brand
17.9.2018

Discovering your brand's emotional narrative

How much does your brand identity represent the values and message of your business? Does it truly reflect the experience and feeling your are looking to communicate?

Read the Story
Brand
22.5.2018

Finding your brand’s visual voice

A strong brand relies on a level of consistency across the whole experience, with every element working in harmony. Using a typeface that sits awkwardly with the rest of the brand can be enough to undo a strong project. So how do we make the right choice?

Read the Story
Hospitality
27.4.2018

Why do we travel?

Why travel, what is it we’re actually looking for? What drives the need to escape the confines of our daily lives and transport ourselves to another place?

Read the Story
Lifestyle
2.2.2018

The rise of bespoke luxury experience

Exclusivity, status and price are no longer enough to define a brand as luxury. People are hungry for experiences, yearning for fantasy, emotion and excitement.

Read the Story
Food & Drink
15.12.2017

Beyond the dining experience

Food glorious food, we love it. Each and every day, do we ever stop thinking about it, making it, eating it, enjoying it? It’s such an elemental part of the human condition, our culture, the way we relate to each other.

Read the Story
Lifestyle
20.10.2017

What is luxury?

Traditionally used to denote exclusivity, status and price, this definition has by no means become redundant but has become increasingly used in a far broader context. The notion of luxury is now something that more of us are able to participate in.

Read the Story
Brand
18.8.2017

Think big, plan well, spend wisely

Modern brands face a constantly evolving array of channels, each with unique audiences and challenges, putting pressure on marketing teams to consistently deliver engaging, on-brand content to build loyalty. How can they succeed?

Read the Story
Lifestyle
16.6.2017

Where we choose to live

There are many financial and practical considerations in choosing where to live but often the real motivation is more likely about the lifestyle we aspire to. It’s a very emotional outlook that drives our choices.

Read the Story
Brand
14.4.2017

From business to brand

Every business starts with an idea and a vision. But how do you give that idea personality, perspective, philosophy and values? Communicate that clearly to your partners, employees and customers, and ultimately ensure that idea grows and develops into a successful brand.

Read the Story
Brand
10.2.2017

How to brand a start up business

When you are looking to start your own business it’s easy to put your brand at the back of your list of things you need to do. Money can be tight and most of your investment is probably being used to get your product to market.

Read the Story
Bright rouge equals symbol
Blue up arrow graphicBlue right arrow graphicBlue left arrow graphic
Close Cookie Popup
Cookie settings
By clicking "Accept all cookies", you agree to storing cookies on your device to enhance site navigation, analyse site usage and assist in our marketing efforts as outlined in our privacy policy.
Accept all cookiesCookie settings
Close Cookie Preference Manager
Cookie settings
By clicking 'Accept all cookies', you agree to storing cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Strictly necessary (always active)
Cookies required to enable basic website functionality.
Accept all cookiesSave settings