Hazlitts Hotels

Hazlitt’s Hotels are quietly legendary. Formed from adjoining Georgian townhouses, Hazlitt’s in Soho, The Rookery in Clerkenwell, and Batty Langley’s in Spitalfields have set the standard for the London townhouse hotel: intimate, idiosyncratic and rooted in history. Founded by conservationists Peter McKay and Douglas Blain, the group blends heritage, hospitality and wit in equal measure.

Strength in Unity

Hazlitt’s Hotels have long thrived as three distinctive properties, each with its own personality and devoted following. This individuality is central to their charm. Having worked alongside Hazlitt’s for over 20 years, we supported their ambition to bring the hotels together under a single strategic framework. In an increasingly competitive market, and as search and booking behaviours continue to evolve, a unified brand story would amplify their collective strength while allowing each property’s identity to remain intact.

Capturing the Hazlitt’s Spirit

We immersed ourselves in the Hazlitt’s ethos, working closely with their team to define what makes the group unique. From family spirit to raffish wit, we explored the qualities that guests return for and distilled them into a clear set of guiding principles.We immersed ourselves in the Hazlitt’s ethos, working closely with their team to define what makes the group distinct. From family spirit to raffish wit, we explored the qualities that guests return for and distilled them into a clear set of guiding principles.

Five Pillars of Character

The brand positioning was articulated around five pillars: Family, History, Sanctuary, Service, Wit. Together, these express a balance of authenticity and eccentricity, capturing Hazlitt’s charm while grounding the brand in its legacy of conservation and hospitality.