Project Scope:
VINIV offers individuals the opportunity to create their own wine in Bordeaux, transforming what is traditionally a closed, expert-led process into a personal and participatory experience. The challenge was to define a brand position that could capture both the exclusivity of Bordeaux and the individuality of the customer journey.
Opening a closed world
For centuries, Bordeaux has been defined by heritage, expertise and access, a landscape shaped by generations of winemakers. Entry into this world has traditionally required deep knowledge or long-standing connection. VINIV changes this dynamic, offering a rare opportunity for individuals to step inside and engage directly with the craft.
The art of participation
VINIV immerses customers in the winemaking process, working alongside experienced winemakers from harvest through to bottling. The experience goes beyond observation, allowing participants to shape the wine according to their own palate, creating something that reflects both the region and the individual.
A personal narrative
We defined the brand around the idea of wine as a personal story. Rather than focusing solely on product or provenance, the positioning centres on the individual, framing the process as a way to translate personal taste, experience and identity into something tangible. This creates a more emotional and aspirational connection, distinguishing VINIV within a traditional category.
Embedding the brand
We established a brand blueprint designed to guide the growth of VINIV in Bordeaux and beyond, ensuring that messaging consistently reflects both the exclusivity of the region and the individuality of the experience.
The Outcome
The outcome is a distinctive and emotionally resonant brand position that clearly articulates VINIV’s unique role within a traditional category. By framing winemaking as a personal journey, the brand creates a stronger connection with both private clients and partners, while providing a scalable foundation for growth. This positions VINIV as a rare and aspirational gateway into the world of Bordeaux winemaking.
Testimonial:
When VINIV began to search for a brand agency, we were at that phase in our development when we needed a complete Ctrl+Alt+Del in our look, feel and message. We were looking for a partner who would be capable of viewing our business with a clear set of eyes and no preconceived notions. We needed an outsider to get some perspective and to take us from a luxury-product myopia to a 360-degree bespoke luxury-experience mind set. Delight took on the challenge, not only with an aggressive timeline but with little knowledge of the Bordeaux wine industry. Everything that has been delivered since then has been nothing short of stellar. VINIV’s major investor, who is also the CEO of one of the most iconic Bordeaux wine brands, compared their thinking, clarity and elegance to Apple and Nespresso.
Delight indeed reset VINIVs’ brand, and we feel that it is well positioned to take off. And they continue to guide us, and rein us in if we are going off track.
Stephen Bolger
Founder
