de Mamiel

Founded by Annee de Mamiel, de Mamiel offers a collection of natural formulas informed by science to address the impact of stress on the skin. Crafted by hand in her British countryside laboratory, each product draws on clinical knowledge and expertise to deliver considered, results-driven skincare.

Engaging with stress

Through our workshop process, we refined the brand by positioning stress as its defining point of difference. Annee’s understanding of how stress affects skin health sets her apart, providing a relatable and compelling focus for customers. Rather than simply reducing stress, the brand encourages a more active engagement with it, aligning with its approach to healthier, more resilient skin.

From formulation to experience

We developed a brand idea that connects emotional, physical and cellular responses to stress. Through carefully considered formulations and application rituals, de Mamiel offers a holistic approach that moves beyond treatment, transforming skincare into a more meaningful and restorative practice.

Routine to ritual, ritual to results

The experience extends beyond the product itself, guiding customers through application rituals designed to maximise results. We created a clear communication framework that elevates daily routines into moments of pause and reconnection, reinforcing the idea that skincare can support both skin health and overall wellbeing.

Embedding the brand

These principles were brought together in a comprehensive brand document, defining messaging, tone of voice and visual direction through a series of mood boards, providing a clear blueprint for the brand’s next stage of growth.