Through research into designer workflows, competitor platforms and leading retailers, we developed a site architecture that brings products, bespoke projects and trend content into one coherent and highly navigable system. The goal was to create a platform that feels as intuitive and considered as the environments its users are designing.
The site is structured around the way design professionals actually work. Users can browse by type, style or trend, then refine selections through detailed filters for material, finish, size and price. Personalised project lists allow designers to curate, revisit and develop selections over time, streamlining the sourcing process from inspiration to specification.
The visual language draws on contemporary interiors culture, combining restrained photography, generous white space and a warm, architectural palette to create an experience that feels both editorial and highly functional.
Trend stories such as The New Arts & Crafts and Retro Mashup were woven directly into the product architecture, connecting inspiration with specification and allowing users to move fluidly between editorial content and product discovery.