Aalto’s distinctive design language, along with the colours, curves and materials found throughout the building, became the foundation for the identity. We translated these references into a bold and adaptable visual system designed to work across a diverse range of food concepts, menus and communications.
Typography, colour and layout were used to create a strong and recognisable presence while allowing flexibility across different vendors and events. The identity extended across signage, print and digital touchpoints to create a more cohesive experience throughout the venue.
Working with Finnish photographer Anton Sucksdorff and food stylist Jouni Toivanen, we also created a series of images using food and ingredients arranged to echo the forms and geometry of Aalto’s architecture, connecting the culinary experience directly back to the building itself.
The Outcome
A cohesive and adaptable brand that brings clarity and character to a multi-vendor environment, balancing consistency with individuality while strengthening the connection between food, architecture and culture.
