Château Haut-Batailley

The project centred on translating the château’s renewed direction into a richer and more expansive brand world. We developed a narrative that connects the romance of the vineyard’s history with Tour L'Aspic, the estate’s iconic landmark featured on the wine label.

The identity draws on the intricate illustrations of Gustave Doré, alongside illuminated gold detailing and a refined typographic system inspired by Romantic-era literature. We balanced this more poetic sensibility with the pragmatism of contemporary winemaking, shaping a tone that feels both expressive and grounded.

This narrative culminated in the line “Where Gilded Skies Meet The Richest Earth”, capturing the relationship between landscape, heritage and craftsmanship that defines the estate.

To deepen the storytelling, we created a detailed 3D map of the vineyard’s parcels and grape varietals, offering a visual journey through the terroir and reinforcing the connection between place and wine.

The identity system extended across logo variations, typography, illustration, iconography and colour, creating a cohesive framework designed to support the château across packaging, communication and wider brand expression.