Black Eagle Maverick is Victoria Arduino’s flagship espresso machine, developed for a new generation of baristas pushing the boundaries of craft and performance. Building on the strategic platform we created, including the name “Maverick” and the line “Innovation Inspires Genius”, we developed a bold visual identity and launch campaign that fused technical precision with a rebellious creative spirit.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
Testimonial:
As Victoria Arduino Company, we organized a tender involving two Italian agencies and Delight for the new Black Eagle worldwide launch. Black Eagle is the Victoria Arduino hero product and, as a client, we aimed to reach a best-in-class positioning campaign. Thanks to their creative proposal, Delight won the tender. Daniel and Will proposed to us the best concept and go-to-market project.
During the project, Delight has demonstrated us to be a professional, creative and flexible agency and always up to date on the project evolution. The whole campaign has been a great success and was well received at it’s launch during HostMilano, with a significant rise in engagement on our website. It’s a pleasure to be their clients.
Sara Gagliesi
Marketing & Communication Coordinator
More from
Food & Drink
: Creative, Strategy & insight
