Papillon is a luxury travel brand built around the idea of unscripted journeys, developed from the strategic platform “Unscripted Luxury, Curated Escapes.” We created a brand identity that moves away from traditional signals of luxury towards something more intuitive, personal and emotionally driven.
Testimonial:
Working with Delight has been a wonderful experience. They quickly understood what Papillon is all about and helped us articulate it in a way I'd never quite managed before.
Creating the line "Unscripted Luxury, Curated Escapes" gave the brand a clear direction from the very beginning. It captured exactly who we are and became the foundation for everything that followed, from the messaging and visual identity to the website and overall experience.
They asked the right questions, challenged our thinking and created a brand that feels elegant, distinctive and, most importantly, true to who we are. Every detail has been carefully thought through.
The feedback has been incredibly positive, and I'm genuinely excited about where the brand can take us. I wouldn't hesitate to recommend them.
Olivia Chatham
Founder, Papillon Travel
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