Polynesian for ‘a lucky person’, Laki Kane is a tropical cocktail bar that transports the customer from the cold streets of London to a place where the sun is always shining and the good times never end, representing the ‘Aloha spirit of eternal happiness’. Through our in-depth process, we identified the brand's core proposition as ‘Escape, discover and lose yourself in an authentic tropical experience’ which informed the brand's entire direction.
Specialising in cocktails made from the world’s finest selection of rum, sugar cane syrups and unique exotic ingredients, we brought their menu to life with detailed hand-painted illustrations. Our colour palette draws on the genuine tropical experience of dark rich hues, sun-bleached pastels and vivid pops of colour, adding metallic copper details throughout for a premium finish.
The palm tree umbrella marque encapsulates ‘London’s Tropical Escape’, and works alongside a tone of voice which strikes the balance between authentic, charming and spontaneous – with a level of connoisseurship and a few cheeky Polynesian quotes thrown in.
The upstairs Spiced Dry Rum Club is a more intimate setting hosting unique re-distillation masterclasses. Inspired by rum's nautical history, the ship in a bottle marque gives this experience its own identity, sharing a typeface with Laki Kane that references designs found throughout historic rum paraphernalia. We also created botanical illustrations of the spices used in the experience, evoking the age of exploration and discovery.
The two identities give the brand a rich collection of assets used both online and offline to describe the experience; a carnival of the senses with unforgettable cocktails and 5-star service with a smile.
The founders of Laki Kane went about a competitive tender process to identify a brand partner. After extensive face-to-face meetings it was clear to us that Delight were going to play an integral part in the discovery and formalisation of Laki Kane’s brand. We were correct. Through a series of brand workshops, Delight were able to take our disparate inputs and challenge us, engage us, and distil our input down to a brand, a direction and most importantly, a shared vision. They were able to get to the core of our company and build it up into a brand that we not only love and cherish, but that has received incredible praise and overwhelming positive feedback, nationwide. Delight are a fully dependable, flexible and professional group of individuals that have helped us discover and shape the Laki Kane brand.
Steve Kyprianou, Georgi Radev & Sam Robson
Founders, Laki Kane