Working with the company from the ideas conception, we formed a strategy to position, name, create and launch the brand and business to the market. Our aim was to appeal to a design conscious and quality motivated customer and create an easy to use online print service.
The identity conveys a sense of minimal quality, while a supporting marque representing paper and print was created for use across digital and social platforms. The tone of voice was developed to convey self-confidence and quality, and this theme was continued throughout the photography, packaging and iconography of the website.
For the online platform, we designed a contemporary e-commerce experience and over 100 product templates for the customers to use, working with experts in web-to-print software to ensure the user experience was as smooth as possible.
The launch campaign pulled together Ambassadors from the design community to create template designs and prints for the site, creating an online buzz prior to launch and culminating in a 3-day exhibition in Shoreditch.
I approached Delight as a partner on Strut and Fibre knowing they had a great design pedigree coupled with an understanding of the market. What they brought to the project went above and beyond their process helped us create the right name and a solid brand vision, which they executed with thought and concideration at every single stage from the website to the launch event, marketing and social media strategies.
Managing Director, Strut and Fibre
The marque is an abstract representation of layers, paper, and quality.
Premium quality packaging designed to create a sense of theatre when handing out your business card.
Retaining the shape of the brand marque, we developed a series of icons for the website.
We featured our Ambassadors’ artwork on a limited edition beer created for the launch event.