Strut and Fibre

Taking a business idea for a high-quality and design-driven online print service from concept to brand, through to launch and beyond.

Working with the company from the ideas conception, we formed a strategy to position, name, create and launch the brand and business to the market. Our aim was to appeal to a design conscious and quality motivated customer and create an easy to use online print service.

The identity conveys a sense of minimal quality, while a supporting marque representing paper and print was created for use across digital and social platforms. The tone of voice was developed to convey self-confidence and quality, and this theme was continued throughout the photography, packaging and iconography of the website.

For the online platform, we designed a contemporary e-commerce experience and over 100 product templates for the customers to use, working with experts in web-to-print software to ensure the user experience was as smooth as possible.

The launch campaign pulled together Ambassadors from the design community to create template designs and prints for the site, creating an online buzz prior to launch and culminating in a 3-day exhibition in Shoreditch.


I approached Delight as a partner on Strut and Fibre knowing they had a great design pedigree coupled with an understanding of the market. What they brought to the project went above and beyond their process helped us create the right name and a solid brand vision, which they executed with thought and concideration at every single stage from the website to the launch event, marketing and social media strategies.

Mark Stansfield

Managing Director, Strut and Fibre
Typographic minimal brand logotype for print company Strut and Fibre

The marque is an abstract representation of layers, paper, and quality.

Luxury paper photography and campaign tone of voice for Strut and Fibre
Luxury stationery packaging design for print brand Strut and Fibre

Premium quality packaging designed to create a sense of theatre when handing out your business card.

Luxury paper photography and tone of voice for Strut and Fibre launch campaign
Luxury business card designs by Malika Favre, Hey Studio and Supermundane for Strut and Fibre

We worked with leading design ambassadors including Malika Favre, Supermundane and Hey Studio to create a launch campaign.

Branded icon designs for e-commerce experience of print brand Strut and Fibre

Retaining the shape of the brand marque, we developed a series of icons for the website.

Mobile website designs for print design brand Strut and Fibre

We featured our Ambassadors’ artwork on a limited edition beer created for the launch event.