When you are looking to start your own business it’s easy to put your brand at the back of your list of things you need to do. Money can be tight and most of your investment is probably being used to get your product to market. Of course, you can’t really have a brand without a product but it’s very difficult to establish a product without a brand. Competition is tough and you need to stand out in the market. When you look at the brands you admire, their product and brand are seamlessly integrated. Their message is clear and consistent and their product delivers on that message. This doesn’t happen by accident.
Strut and Fibre is a brand we started from scratch. We created the name and developed the brand with the same strategic process we use with all our client's brands.
By asking these questions and building a brand model from the answers we were able to achieve the following.